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The advent of network exclusive handsets
The last year has seen the release of a range of handsets that have made the advances in mobile phone technology up to now seem like relatively minor steps. The advent of the fully operational mobile internet handset has truly expanded the role of the mobile phone into new and exciting areas. But gone are the days when virtually any handset was available on any network. True, networks have always preferred to push a few models with their latest deals. But it is a more recent phenomenon to see networks trying to attract new customers by appropriating the exclusive rights to offer the latest HSDPA handsets.
The Apple iPhone is a great, if not notorious, example. Many people were angered that they couldnt get this highly sought after and innovative device on their own network. In a way this can also be seen as counterproductive millions of people own an iPod, but would they have done so if they could only buy it from one store that set the price? O2 have gained more customers as a result but more people would own an iPhone if it had been available on all networks.
Whatever the pros and cons of this move, the rest of the networks are following their lead as new desirable handsets are released. T-Mobile had mixed success with the Google G1 last year. Now Vodafone have begun to offer the new Google-powered HTC Magic*, or G2 as it is sometimes known. Vodafone must be seeing the benefits of having network exclusive handsets because the G2 follows on from the Blackberry Storm Vodafone exclusive handset. What they all have in common though, is that all the exclusive handsets are just a little bit special. They offer a set of features that are impressive and often hold some special appeal for customers, as was the case with the iPhone with just about everyone, or with the latest Blackberry for business users. As better phones are made, no doubt we will see more networks grabbing the best of the bunch.
*Browse for your ideal mobile phone in Vodafones online shop.
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